All three said they had nothing but that’s not the whole story

I asked everyone from Facebook to data brokers to Stan for my information

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What Canada Goose sale did I find? That understanding who knows what about you online is a sisyphean undertaking. canada goose black friday sale One that takes dozens of emails and almost one month.

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Data brokers are companies that may gather online and offline information census data, surveys and purchase histories, for canada goose uk shop example to create consumer profiles Canada Goose Coats On Sale that they buy canada goose jacket serve to advertisers.

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This is allowed under Facebook’s Partner Categories program, but after the Cambridge Analytica scandal, the company said it would be winding the option down.

A Facebook spokesperson said ad campaigns run this way would end by October 1, 2018.

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canada goose outlet toronto address I contacted all three and asked for my personal data. All three said they had nothing but that’s not the whole story. canada goose outlet toronto address

How am I targeted?Earlier Canada canada goose outlet Goose Online this year I was served a Facebook ad for 100% Pure New Canada Goose Outlet Zealand. Facebook told me it was based on a dataset provided by the data analytics firm Quantium.

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The uk canada goose company received de identified purchase data, likely from Woolworths Rewards program, which was then used to create anonymous groups likely to purchase something based on their past shopping behaviour.

My de identified data was probably in there. Then, apparently, Quantium canada goose clearance matched it up with my de identified data from Facebook.

“Publishers like Facebook de canada goose uk outlet identify their users’ personal data utilising the same encryption algorithm used by Quantium,” the Quantium spokesperson said.

“The de identified data from both parties is passed into cheap canada goose uk a secured anonymisation zone canadian goose jacket for matching purposes. This allows the two datasets to be matched without using any personal information.”

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canada goose outlet online In Settings, Facebook lists the advertisers it says are running ads, using contact lists they uploaded to the platform. canada goose outlet online

canada goose outlet toronto factory Experian said it had no personal information about me, but Experian Data Quality is listed as having uploaded my contact information to Facebook. canada goose outlet toronto factory

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